The Barbie movie remake has sent the world into a pink frenzy. And while actress Margot Robbie enchants in the lead role with blonde hair and long legs, there's one thing that definitely isn't in short supply: the color pink. This even led to a worldwide pink shortage, which also had unexpected consequences for azado.

The pink "BarbieQ" was meant to celebrate the upcoming premiere of the "Barbie" film. However, procuring the special Barbie pink proved to be a logistical and costly undertaking. The worldwide pink shortage meant that azado could only find one supplier who could provide the required quantity of the coveted color. The price was not quite as high as the grill itself, but still a small fortune for exactly 4.5 liters of Barbie pink.

Despite the challenge, the launch of the "BarbieQ" was worthwhile for azado. On June 18th, the unique pink creation was on display at the international art fair Art Basel. The azado grill with its pink details not only attracted attention as a popular photo subject, but also indulged fair visitors with the finest Swiss grilled dishes. The extraordinary grill connected art and culinary delights in a unique way.

But it gets even better. Barbie herself visited the BarbieQ in our showroom in St. Gallen. She was visibly thrilled with the grill. Whether the BarbieQ will attract other stars remains to be seen...