The Beach Polo World Cup took place in Miami Beach from April 20th to 23rd. Polo directly in Miami Beach is the world's largest and most remarkable beach polo event, organized by Tito Gaudenzi and Melissa Ganzi. It features 8 international teams and over 120 horses. In a breathtaking setting on the famous beaches of Miami Beach, spectators can enjoy one of the oldest team sports. And right in the middle of it all – azado.

But why is polo so attractive for azado? The connection is closer than some might think. In Argentina, polo is more than just a sport – it's part of the country's culture and tradition. Argentina has the best polo players and horses in the world, highly valued for their outstanding performance in international competitions. Even more popular than polo among Argentinians is Asado, THE social event where family and friends gather to enjoy delicious grilled meat. The core idea of our brand azado is thus better known to Argentinians than to anyone else. As a result, azado is no longer an unknown name in the polo scene. We have already been present at some of the most renowned polo events, including Polo in Ascona and Kitzbühel. With our unique grills, which speak for the highest quality, we quickly made a name for ourselves in the polo scene. Recently, also in the USA.

As a young company from St. Gallen, to increase visibility in the gigantic American market, it is all the more important to reach the right target group and thus establish quality contacts with potential customers and partners. A polo tournament, whose target audience usually consists of wealthy individuals from the elite of society, is an excellent place to be not only for azado but also for other high-end brands. Moreover, guests often travel from all over the world to watch the game, enjoy the atmosphere of the tournament, and network. The spectators at polo tournaments are a reflection of the sport itself – noble, elegant, and exclusive. What could be a better fit for azado?

Looking back, our short trip to Miami was a great success. We were able to present our premium grills to the American market and expand our network through exciting contacts.

See you soon Miami!